The Fortitude Bond-Building Shampoo is a powerful formula designed to reinforce hair from the inside out. 

Packed with potent strengthening actives, it rebuilds internal keratin structures and forms new hydrogen, ionic, and disulphide bonds to restore resilience and reduce breakage. Infused with Wild Orange and White Cypress extracts, it protects both the cuticle and cortex, helping to maintain hair strength and encourage healthier growth. 

Hair is left softer, smoother, and up to three times stronger than untreated strands.