A keratin-infused, violet depositing shampoo, this formula gently cleanses and neutralises brassy, warm and yellow tones in blonde, highlighted, silver and grey hair without stripping moisture. The results are cooler tones and shiny, stronger, more manageable, blonder, healthier hair.

Benefits:

• Deep, rich violet base begins toning while cleansing
• Rich in anti-oxidants to gently cleanse without stripping colour or moisture
• Helps neutralize brassiness in blondes & greys

Key Ingredients:

• Hydrolysed Keratin: Revitalises the hair’s natural protective layer, adds strength, restores elasticity and reduces breakage.
• Witch Hazel Extract: Conditions the scalp and helps to relieve dryness
• Willow Bark Extract: Strengthens and protects hair from harmful chemicals
• Aloe Vera Extract: Soothes hair and scalp and repairs damaged ends.