Colour correction that cares: instantly tone hair while offering protection, shine and care for blonde hair. 
Bug off, brass! The bane of all blondes, L'Oreal Professionnel Serie Expert Chroma Creme Neutralising Shampoo takes things to the next level. Born out of a collaboration by the L'Oreal Professionnel Paris Colour Labs and Haircare Labs, this contains exclusive technology with professionally tailored dyes. It works by instantly correcting all unwanted yellow reflects for the homogenous neutralisation of warm tones. Simultaneously, it cleanses and nourishes the hair fibre without weighing it down, for the highest quality colour correction and care. Now THAT is a purple shampoo that can do it all. 

What are the benefits of L'Oreal Professionnel Serie Expert Chroma Creme Neutralising Shampoo?

• Instantly corrects brassy or yellow tones. 
• Homogenously neutralises warm reflections - ensuring no colour spots, even on porous areas.
• Offers a high-shine finish. 
• Provides care for blonde hair. 
• Contains professional, tailored dyes. 
• Contains powerful, 10x smaller caring agents. 
• Actively targets the most damaged and porous areas of the hair.

How do I use L'Oreal Professionnel Serie Expert Chroma Creme Neutralising Shampoo?

First, cleanse your hair with your regular shampoo. In need of a recommendation? L'Oreal Professionnel Serie Expert Chroma Creme Neutralising Shampoo works particularly well with L'Oreal Professionnel Metal Detox Shampoo. Then, once hair is cleansed and rinsed, apply this shampoo leave in for 2-5 minutes, depending on the porosity of the hair and required colour correction. Rinse well, and follow with your favoured conditioner.