A gentle, effective shampoo for colour-treated hair. Comes complete with UV filters to keep your colour looking lush for longer.

Help your salon colour look its best with L’Oreal Professionnel Serie Expert Vitamino Color A-OX Shampoo. Formulated with antioxidants and UV protection, it’s got what you need for vibrant, shiny hair, even weeks out from your last appointment. This shampoo is designed to cleanse your hair of product residue, without stripping away that all-important colour. Think soft, glossy hair, and colour that looks brand new for longer. Too good.

Why will I love L’Oreal Professionnel Serie Expert Vitamino Color A-OX Shampoo?

• Thorough cleansing that’s gentle enough to use daily
• Extends the life of your colour UV filters to protect against fading
• Antioxidants to stabilise pigments in hair
• Won’t weigh hair down - hello, volume
• Hair feels soft and nourished
• Adds shine
• 300ml

How do I use L’Oreal Professionnel Serie Expert Vitamino Color A-OX Shampoo?

Well, you’re going to want to get in the shower first of all. Wet your hair, then lather up and massage into your scalp. You know where this is going: rinse, repeat, and follow with a generous serve of L’Oreal Professionnel Serie Expert Vitamino Color A-OX Conditioner. Maybe the masque if you’re feeling it. Go on.